Essay ideas

Initial ideas:

  • perfume advertising (main subject)
  • research the lighting of perfume advertising
  • how the lighting has been changed throughout time
  • focus on how this has been able to sell the product

Intro:

  • the basics of what I am going to talk about
  • how women have been portrayed in perfume advertisements

Main part:

  • has been more about selling the sex appeal of the woman rather than just selling the fragrance
  • talk about the ‘gaze’, how the gaze in product advertising is on the gaze on the woman or the man rather than on the actual product itself
  • how the lighting and the colours that the photographers and advertisers use can portray a different image when advertising the product
  • how TV perfume ads can be raunchy and very sexual

Timeline:

  • key aspects in photography
  • key events in history
  • advertising in photography throughout the 20th and 21st century
  • look back through history at different advertising too and how this relates to perfume advertising

Possible essay questions:

  • ‘How has the lighting in a perfume advertising shoot been set up to sell the product?’
  • ‘How has perfume been presented throughout time to be able to sell the product advertised?’
  • ‘How has perfume been advertised throughout the 20th and 21st century to be able to sell the product?’
  • ‘How has perfume advertising portrayed women throughout the 20th and 21st century?’

Feedback:

  • how is it not progressing? There is still room for improvement within the world of advertising
  • think about looking at books and films as well as just the internet
  • need to do more in depth research
  • look at photographers within your subject
  • how to properly structure my essay
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